CRUMBS IST EINE FULL-SERVICE PRODUKTION FÜR MARKETINGSTRATEGISCHEN FOOD CONTENT
Wir glauben, Qualität und Leidenschaft sind die besten Zutaten für gutes Essen. Und für guten Food Content!
Für unsere Kunden produzieren wir Food Content,
der sich durch die Kombination aus Marketing und ästhetischer Bildsprache auszeichnet.
Unser Angebot umfasst Food Content Marketing, Branded Entertainment und Social Media Content.
Wir stellen die Produkte in den Fokus und erzählen zielgerichtet die passende Geschichte.
Mit Neugier und Verständnis begegnen wir unseren Kunden und begleiten sie individuell um deren Ziele zu erreichen.
Welche Geschichte wollen wir gemeinsam erzählen?
WIR LIEBEN FOOD CONTENT
crumbs bietet viel Service, für große und kleine Projekte.
BERATUNG / KONZEPTION
Am Anfang steht das Produkt / die Marke.
Die Beratung und das Konzept sind wie ein gutes Rezept. Es ist die Grundlage
um daraus etwas Besonders zu machen.
Bei crumbs kommen Erfahrung, die effiziente Planung und das benötigte Markenverständnis zusammen.
VIDEOPRODUKTION
Mit crumbs kommt produktorientierter und individueller Video-Content auf das Display der kulinarischen Zielgruppe.
Laut einer Studie erinnern sich 85% der Konsumenten an das Produkt / die Marke wenn ein Video zu sehen ist. 15% wenn
es nur einen Text gibt.
FOOD-FOTOGRAFIE
Ohne Fotografie ist Social Media nur eine Textnachricht. Mit unserem Know-how bündeln wir die Markenbotschaft zum
perfekten Bild.
Übrigens fotografieren wir nicht nur alles
rund um Social Media, sondern auch Kampagnen und redaktionelle Rezepte
(z.B. aus unserer Rezeptentwicklung).
FOOD-STYLING
Kleine Details bewirken manchmal eine ganze Menge. Deswegen liegt uns das Set- und Food-Styling besonders am Herzen. Hier bekommt das Bild seine Persönlichkeit.
Teller, Gläser, Besteck und Servietten sind genauso wichtig, wie das Arrangement.
Jetzt liegt es im Auge des Betrachters auf eine visuelle Reise zu gehen.
REZEPTENTWICKLUNG
Wir entwickeln individuelle und kundenorientierte Rezepte mit allen
relevanten Angaben wie Nährwertangaben, Energiegehalt und Zubereitungszeit.
Gute und einfache Rezepte. Bon appétit.
Übrigens schreiben wir auch Artikel und Texte, passend zu Launches und Kampagnen.
CGI / POSTPRODUKTION
Die Anforderungen neue Produkte darzustellen, gerade wenn diese im Handel noch nicht erhältlich sind, werden immer komplexer. Mit computergenerierten Bildern, kurz CGI, z.B. für Packshots, hat man viele Möglichkeiten, wenn es in der Fotografie nicht mehr möglich ist.
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FOOD CONTENT IST MEHR
ALS NUR MARKETING
crumbs unterstützt Marken und Unternehmen zielgerichtet
die Markenbotschaft mit Food Content zu transportieren.
AUFMERKSAMKEIT
Glaubwürdigkeit steigern
und Vertrauen schaffen
PRODUKTLAUNCH
Neuheiten präsentieren und Mehrwert schaffen
ZIELGRUPPE
Richtige Kanäle und passende Formate wählen
MARKENIMAGE
Aussenwahrnehmung durch Attraktivität und Bekanntheit
INTERAKTION
Direkte und messbare
Kundenkommunikation
REICHWEITE
Regelmäßiger, gezielter und relevanter Content
VIDEOPRODUKTION
crumbs - Blaubeertarte
crumbs - Utry.me - TVC
crumbs - Joghurtdressing
crumbs - Utry.me - Verpoorten
crumbs - Utry.me - SpiceNerds
crumbs - HelloFresh - unsere Kartoffeln
crumbs - Rotkohlsalat
crumbs - italienischer Brotsalat
FOOD-FOTOGRAFIE
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CGI / POSTPRODUKTION
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UNSER TEAM
RAPHAEL
Gründer / Creative Director
HANNA
Projektmanagement
OLIVER
Food-Fotografie / Videoproduktion
JOERN
Food-Fotografie
MARIUS
CGI / Postproduktion
MARKO
Rezeptentwicklung
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